Creating and launching your activewear brand is both a stimulating and challenging experience.
Starting your brand might be the most difficult step, but once you have done that, what comes next may not be as easy as you might have expected.
This is why we will guide you towards making the most out of your activewear business endeavour.
Without further ado, here are 9 tips to guide your activewear brand business in 2023:
1- Look Critically at Your Brand
It means that you need to have a clear idea of the reason why you think your brand will be successful.
In other words, why should your consumers go to you and not someone else?
What sets you apart from your competitors?
Does your activewear brand offer better quality?
Is it the service? Or is it the style?
These types of questions need to be answered in order for you to grow your activewear brand. And by showcasing the results of this investigation, you will give your customers an answer to their ‘why should I buy from here?’ question.
In 2023, consumers are highly aware of brand values. The internet has made it possible for consumers to have many options to choose from. So you must make your customers aware of the reason why they should buy from you instead of your other competitors.
2- Make A Clear Strategy
If you see your brand growing, you must not stop thinking and blindly try to imitate your initial set-up. You need to analyse your steps and understand the reasons for your growth.
Afterwards, you must plan a clear strategy that has meaning and value to your own stage of development.
We understand that devising strategies and plans for growth may not be possible for most people, which is why you may want to consider sharing your plans with specialised firms and consultancies.
This way, you minimise the risk of making devastating errors and train yourself in strategy-making for the future.
3- Consider Your Margin
One crucial aspect you need to consider carefully when growing your activewear brand is your profit margin.
Everyone wants bigger profit, we know that! But you should carefully consider going overboard because even if it seems to be going well at the beginning, it can rarely be a sustainable strategy for long-term business.
Your customers will then begin to only buy when you are on sale. And eventually, you may need to offer discounts and be on sale more frequently than you should just to get rid of older products, which is not a good look for an aspiring business.
4- Select Your Supplier Carefully
None of the above or below points will matter if your products are not satisfactory to your customers. You must carefully select your products and take into consideration their styles and quality.
Selecting a supplier for your activewear brand does not only mean you should pick the most suitable quality and styles for your brand, but also the supplier’s ability to keep up with your business’s demand as it grows.
Luckily for you, we can help you with this crucial point. You can check out our monthly releases and our customising options as well.
5- Use Search Engine Optimisation (SEO)
In 2023, you must already know that having a strong online presence is the only way to grow your brand in a meaningful and consistent way. One important aspect of having a strong online presence is making sure your website is SEO-friendly.
Search Engine Optimisation is a great way to publicise your brand and gain a wider audience, and the best thing about it is that it is totally free.
There is no doubt that landing your website on the first page of Google’s search results will greatly boost the growth of your activewear brand.
For example, if you are selling light support sports bras, then you need to focus on these keywords instead of just focusing on “bra” because “bra” is too general.
You can learn how to make your website SEO-friendly and improve your ranking online for free. Make sure you check out one of the many free tutorials on how to do it.
Also, keep your website active by writing blogs, and sharing photos, videos, and social feeds to let search engines know that you are proactive and of interest to consumers.
6- Be Your Own Customer
You might be your customer and you might not be. If you are, then choose products that you yourself would love to buy and wear. If you are not, then you should try your best to be in your customer’s shoes.
If you have a clear target customer in mind, then you should only think of them when you pick the designs regardless of your personal preference.
7- Be Innovative
Who does not like new and exciting things? By introducing new styles and designs, you keep yourself one step ahead of your competitors. And by doing that, you will have your own stories to share, and as you may know, people, as well as search engines, love stories!
8- Pay Attention to Your Services
We already know how important the product is, but having a great product does not necessarily mean that customers will buy it. Customers may go to your competitors, who do not necessarily have as good a product as yours, for many reasons.
Purchasing from your brand should be an easy, stress-free process for your customer. Late delivery or not responding to your customer’s questions may drive them away from your business and to your competitors’ even if you have a better product.
9- Gather Feedback
Selling and having customers is great and all, but if you want to keep growing and expanding your activewear brand, then you may want to listen to what your customers have to say.
By collecting feedback from your customers, you not only have a way to improve your brand, but you also establish trust and loyalty between yourself and your customers.
Finally, if you need some guidance with your activewear brand or if you are thinking of launching one, you can get in touch with us here, and we will do our best to accommodate your needs.
