Top 5 Reasons Why All Beginner Active Wear Brands Fail in 2022

We’ll be looking at the top five reasons why most beginner Activewear brands fail in this episode we’ll be pulling in from Bokamoda’s experience coaching over 1200 clients in the last 5 years all beginner brands in terms of the different trials and tribulations that they personally experienced and how we overcame them we get it going into any new business can be an incredibly exciting prospect and setting up a business, especially a fashion business can be so fulfilling but there are a ton of different pitfalls that we are going experience to outline on today’s article and we’ll run you through them one by one. Bokamdoa bulk activewear

1. Poor or a lack of understanding of the full scope of the work required to create a successful activewear business

We get it creating a fashion business can be an exciting prospect especially when you’re going into it you

have a lot of motivation you have an idea that you want to execute and the idea of working for yourself

or creating something for yourself can be so alluring we would recommend it to anyone and for me, it’s been one of the most fulfilling things that I’ve ever done in my life but beware before going in it’s so

important to understand the full scope of the work

required to bring a project to fruition most people think all we need to do is create a custom product and

get it made and voila I have a successful business on my hands and although that may be partially true

truly the scope of the work that you need to do is so wide there’s so much more that comes into play that

most people do not take into account not only do you need to set up the business not only do you need to

figure out what your product is not only do you need to figure out what your brand looks like and how it

differs from brands XYZ but you’ll also be able to manage a team whether it’s an internal team or an

external team, you need to be able to move a project along deadlines you need to be able to budget your

resources you need to be able to identify your target market find out where your customers are and market

to them appropriately there are so many different tools at play here and it’s just so important to make sure

you’re staying on track or else you’re going to find yourself in a position where ultimately, you’ve lost

motivation and you don’t have the will or the resources or even the time to continue and see your project

through to fruition

2. Small budget or no budget at all

Having a poorly managed budget or most cases no budget at all let’s face it a fashion business is a highly

capital-intensive business and there are so many costs associated with this we’ve done a separate video in the

past and we highly recommend you check it out where we’ve gone more into detail about what these costs

are how to identify them and how to budget for them but in general, going into this business understand

that you need to create a concrete and strategic budget you need to know how much it’s going to cost you

to get this brand up and running so having a good idea of the full scope of the cost associated with setting

up this brand is going to be key towards the longevity and the success of your business I’ll outline some

costs that you most likely won’t have thought of before and these are kinds of different from the costs that

you typically associate with manufacturing custom products first one is going to be definitely your design

and your attack packing cost again I’ll get into a separate video in the future in terms of why this is so

important but creating a strong tech pack is key especially when it comes to creating custom and unique

apparel two here is going to be things like your sampling cost obviously once you create your design tech

pack you want to make sure that a supplier is able to execute on it and you may actually entertain one or

two or three different suppliers before you find the right one all of these are going to have sampling costs

associated with it you’re also going to have the shipping cost of these samples which a lot of people don’t

Taking into account that suppliers won’t even mention again doesn’t mean that they’re trying to be

unscrupulous but these are hidden costs that can’t creep up on you especially if you’re sampling over and

over which is a byproduct again of not having a proper tech pack you’ll have things like your accessories

and your mold costs for example if you’re creating hangtags products leads polymers all of these are

additional costs that are going to stack up on you you’ll have things like your logo set up costs or your

mold costs especially if you’re creating something that’s a bit more specialized like a 3d silicone logo or

you’re creating an emboss or a d box all of these things are going to add up you have from a business

standpoint you have your legal entity set up costs if you’re setting up your trademarks or your copyrights

all of these again are going to stack up you have things like your payment processing costs whether you’re

paying with a credit card or wire transfer or PayPal these are small cost and depending on the specific

the processor you’re using it’s going to differ you also have things like your duties your tariffs your customs

costs these are very difficult to calculate and depending on the country that you’re in they will differ some

countries are a lot more transparent and clearer and some countries, unfortunately, are not you have to do

your research beforehand you have your marketing costs find out where your customers are how to reach

them how much is it going to cost you to acquire a customer to convert a customer you have your storage

costs if you’re using a third-party storage facility how much is it going to cost you to store that item how

much is it going to cost you to ship out that item again these are all different costs and they do add up in

the end so make sure that you’re outlining all of them and you’re budgeting for them appropriately

3. Custom design

because of a lack of a proper tech pack, this ultimately leads to oversampling creating more samples than

you need to which leads to drainage of your resources aka your finances your time and ultimately your

motivation’s so important when you’re creating a custom and unique product design that you take the

time to structure a proper tech pack some factories will be more than happy to take your money and to

take your time and have you come into the world and tell you that they can deliver a custom product

based on a bunch of photos and a bunch of texts that you’re sending back and forth believe me when I say

that this may work on very simple products

but the second you want to create something that is truly unique truly authentic here you’re going to end

up walking or running into walls make sure that you’re creating a proper tech pack we’ve done a separate

articles in the past that really runs you through all the key components and the all or the different types of

information that you’ll need to and want to include in a custom product design tack back that way your

The first sample can be 99 perfects again you’re never going to achieve 100 perfections but you’re going to get

yourself to a point where after the first sample you’re extremely confident :

• that factory’s ability
• the design you’ve created and
• you’re going to feel a lot more focused in your direction moving forward in terms of the design and sampling process of that specific product so take the time and don’t skimp out on this process make a custom tech pack whether it’s on your own again.

4. Lack of brand direction authenticity

Focus on creating custom products is nowhere near enough to succeed in the fashion world especially when

you have a business as saturated as sportswear yes, it’s lucrative but that means that it approaches or

attracts so many different competitors into the space. To know more about brand authenticity, click here.

Going into it you can’t just create a great product that everyone else is creating you need to understand

what your unique ad value is what your story is what niche you’re trying to target that no one else is

looking at or incorporating for example you can look at creating yoga apparel but let’s just say you’re

focused on yoga apparel that specifically targets sustainability causes or you want to create a yoga brand

with a cause or a purpose being direct and structured in your approach and knowing what your end

the customer ultimately looks like is really going to allow you to tailor the look of your brand the products

the types of materials you use the colors you’re going to have the foundational segment to any question or

any design question or any business question that’s inevitably going to arise and you’re going to be able to

answer it in a way that’s purposeful that’s composed and consistent all of this is going to help you create 

the brand that’s a lot more focused directed and ultimately, you’re going to reach the type of customer that

you want and you’re going to help yourself stand out from the crowd

5. Concrete marketing strategy for (activewear brand)

Having no concrete marketing strategy, you can have the best brand in the world with the most

luxurious and high-end products in the world but if no one knows about you or your products all of this is

to no avail, a successful marketing campaign is going to be centered around three key things

you’re going to want to let your customers know you exist two you’re going to want to

let your customers know what makes you special and why they need what you’re selling and then three

you’re going to want to let your customers know where they can buy this product in general my

Recommendations when you’re going into digital marketing figure out a bunch of different platforms try

your hand in different platforms figure out which of these platforms are which set of these platforms is

going to work best for your brand and this may differ depending on your business right your customers

maybe on platform x whereas they may not be on platform y so finding out where your customers are and

then honing in on these strategies that you’re using to reach out to them to communicate with them and to

Getting them to convert is going to go a long way towards allowing you to deploy a successful and effective

and ultimately productive marketing strategy long term well guys that is it that is a wrap on this episode

to recap quickly we looked at the five key reasons why most beginner brands failed first was a poor

understanding of the overall scope of what is required to create a successful fashion brand two is a poorly

managed budget or having ultimately no budget at all three was frank signing a product or trying to create

a product without a proper tech pack four was a lack of brand direction and authenticity so not having

anything that helps you stand out from the crowd not knowing who your customers are and then last is not

having a proper and effective marketing strategy if you guys enjoyed this video please consider

subscribing to the channel if you haven’t done so already, we put out great content on a week to week

basis and honestly, we’d love to have you along for the ride also if you want to hop on a one-on-one

consultation call where we can go through this and actually much more and I can give you specific

and tailored feedback in terms of how to set up your business how to create unique custom products

custom design how to stand out from the crowd how to avoid a lot of the pitfalls that beginner brands go

into definitely check the link in the description you can set up a one-on-one consultation call with me and

I’d love to hear what you have to say and try to see where I can help you guys if you enjoyed this article.