What is the market prospect of Yoga/Active Wear ?? With niche market detailed market research and data analysis.
This article will analyze the yoga sportswear market through a large number of paid data surveys and years of industry experience. If you just want to know about this market, or you have already owned your own brand in this niche market, or you are planning to start your own brand Road. I hope our report can help you accordingly.
(The copyright of this article belongs to BOKAMODA brand. Please contact us for reprinting. The contact information is as follows)
Trend Data of Core keywords (the market prospect of Yoga/Active Wear)
According to the data survey of the whole network and the product characteristics of yoga clothing, we summarized the following keywords with high correlation and large traffic and data as reference, and the following data is also based on the keyword list.
1. Activewear
- Learn more about how to create your own activewear brand here
2. sustainable activewear
3. loungewear
4. maternity wear
5. maternity clothing
6. maternity apparel
7. yoga suit
8. yoga wear
9. Women’s activewear
10. intimate wear
Macro market data
In the trend world yoga clothing market income from 2019 to 2025, it reached $35.50711 billion in 2021, with a very stable growth momentum. It is estimated that the worldwide yoga clothing market will reach $42.005 billion by 2025.
In addition, according to authoritative data, it is expected to reach a market value of 76.35 billion US dollars in 2028. In addition, the average growth rate will remain at 6% between 2021 and 2028.
Interpretation of Yoga apparel macro data
-
-
- The yoga clothing market will continue to grow at an annual growth rate of 6%
- From 19 to 2024, there will be a 3.68 billion growth, which is a market with very good prospects.
- As the number one consumer market, North American countries will account for 32% of the total market share.
- The growth rate in 2020 will reach 5.95%
-
In the yoga bottom wear market, the volume will reach 1.721 billion in 2021. Female yoga clothing dominates the whole world market, with a market share of 64.78%.
In the growth of the whole world market, from 2012 to 2021, the growth rate increased from 2.858 billion in 2016 to 3.339 billion in 2021, which increased by 0.481 billion.
According to Google data, search for keywords based on yoga, home fitness, etc.， the three countries with the greatest market potential are the United States, Japan, and Germany.
Among them, North America, Europe, and Asia-Pacific region rank top three in the overall continent ranking.
Among them, North America has the largest market share and the largest source of sales, while the Asia-Pacific region is the most potential market with the fastest growth rate, followed by Europe.
women’s activewear Market Worldwide
It is estimated that it will reach a scale of 0.216868 billion US dollars in 2025, of which the growth rate from 2018 to 2025 will be 7.7%
North America, Europe, Asia Pacific and Latin America & Middle East Africa are the top four national market shares in the world women’s sportswear market.
Among them, North America accounts for 40% of the whole world sportswear market, Europe accounts for 27%, Asia-Pacific region accounts for 20%, Latin America and Middle East Africa region account for 13%.
Brand Analysis of the whole catagory
In the global women’s sportswear market, the price range is shown in the figure under below:
During 2018-2025, the overall pricing range was $40 and above. The number of brands priced between $40 and $60 was the largest, and the low-end market was relatively small.
However, the price range structure is more transferred to the high-end price, and the number of brands priced at $60 or above is obviously more, which is attributed to the brand premium and the demand of consumers for high quality and big brands.
In the chart of pricing strategy of American sportswear brand subdivision categories, we can see that the price of pants is around 70 dollars, and the overall trend is relatively stable.
Trend of sports apparel fabric selection polyester material is the most used by major brands in recent years.
It is worth noting that spandex is the fastest growing fabric used in recent years, with an overall growth of 8.9% between 2018 and 2025.
Statistics on the purchasing power of women’s sportswear market in the world:
The female track pants market almost dominates the whole female sportswear market, and it is predicted that this momentum will be maintained.
From 2018 to 2025, the market for women’s track pants expanded sharply, becoming the fastest growing and most popular category of women’s sportswear accessories.
In the layout strategies of major sports brands in the world, more brands choose to expand their product lines and lay out more product categories.
However, there are not many niche market brands that make yoga individual categories, and lululemon is now the top player in the yoga sub-category market.
This means that there is still a lot of space for layout and market potential in the echelon of major yoga brands.
We classified and summarized the brand sales situation of each echelon.
However, we can see that from 2019 to 2020, the growth momentum of the main yoga brands was rapid, from 1300 at the beginning of 2019 to 2400, which almost doubled.
We can see from the portraits of world sports brands that the proportion of female customers accounts for almost 60%.
The user portraits of different echelon brands are completely different. It can be seen that niche market, which is the main yoga brand, is more specialized in female groups, more accurate, and has more potential and brand premium ability.
The market potential of pure yoga brands is also reflected in the level of flow and interaction.
From the perspective of traffic, the traffic of pure yoga brands has exceeded the traffic of head brands in sportswear, second only to some legendary sports brands.
In addition, the interaction rate of pure yoga brands on ins is not to be outdone. Their overall interaction rate and Q & A rate rank second among the three echelons, which shows consumers’ interest in such brands.
The biggest advantage of pure yoga brand is its friendliness to online channels.
Among the consumption channels of consumers of yoga product brands, shopify accounts for 54.6%, almost half of the total.
Today, when offline stores of other major sports brands have become mainstream purchase channels, a single sports product brand has taken the lead in opening up online purchase channels, and it has to be said that it is at the forefront of the times.
The impact of Covid-19 on the yoga clothing market–
Although the Covid-19 will have a negative impact on the yoga clothing market in the short term, the bottoming rebound momentum of yoga clothing is very rapid.
Data show that the yoga clothing market after the Covid-19 will surge by 6%, bringing about a growth of 3.58 billion US dollars. Under the unfavorable situation of the market decline in early 2020, there will still be a 5.95% increase in the whole year.
As can be seen from the sales volume of Lululemon, it reached the bottom in April 2020, and it rebounded rapidly in just two months, reaching a record high in January this year.
This is mainly due to the rising demand for home fitness during the Covid-19. According to the data trend, from May 2020, the search trend of home fitness increased by 400%. This is bound to bring about an increase in the demand for fitness clothing, which will only be converted to the online market.
In addition, yoga is at the top of the list of home fitness recommendations during isolation recommended by major consulting websites and lifestyle websites.
It can be seen that the European and American markets praise yoga.
The popularity of yoga culture in Europe and the United States can also be reflected in the data. In the statistical data for 2021, the number of yoga products on the shelves of major brands is 85% more than that of last year.
The popularity of yoga culture has indeed led to an upsurge in the fashion field. In list, a well-known European and American fashion shopping website, yoga-related products have increased by 42%.
Yoga enthusiasts now change their preferences from traditional gray-black to soft colors such as light pink, light blue, and beige.
For some thoughts about the future and the inevitable trends that have occurred at present, the following suggestions are given:
- Environmentally friendly clothes become a demand and are more popular. Last year, the number of environmentally friendly clothes in sportswear increased by 642% for men and 388% for women.
The online market of yoga clothing belongs to the kind of environment-friendly sportswear. From 2019 to 2020, the new products of the environment-friendly sportswear category increased by 45% for the female category and 65% for the male category.
- The gender distribution of sports clothing consumers is about 60% for females and 40% for males.
- With the sense of technology and intelligence, clothes become the trend more people want to monitor their health data and customize their own clothes.
- Clothes with “sweat-absorbing” characteristics in sportswear increased by 39%.
- Large-size sportswear has become the mainstream. The number of large size sportswear doubled last year.
Yoga Leggings Category Data Analysis
Several data about yoga leggings deserve extra attention：
- There are 11000 kinds of yoga leggings in the world now
- Yoga leggings are worth 3.4 billion Canadian dollars in the Canadian market
- In 2013, lululemon’s yoga leggings product line was withdrawn because it was too transparent, thus the brand lost US $67 million. Therefore, yoga leggings are too transparent, which must be avoided in the industry.
- There have been 36 million Americans practicing yoga since 2016, with a training history of 16 years at most
According to the data on yoga leggings on Google trends, this category maintains a relatively high search volume in the world. The regions with the highest search volume are Ireland, Britain, and the United States.
Data from yoga pants on Google Trends show that the category maintains a relatively stable search volume worldwide.
The regions with the highest searches are the United States, Ethiopia, and Canada.
Data Analysis of Maternal and Child Clothing Categories
Overall Market Overview of maternal and infant clothing：
- From 2021 to 2024, the growth trend of the maternal and infant market will accelerate by 3%
- This will bring about a growth of 347.31 US dollars
- The year-on-year growth rate in 2020 will be 2.79%
- Most of the maternal and child clothing market share will come from Europe
- Upward sales will become a trend
- In the trend chart of the market value of maternal and infant clothing from 2016 to 2023, the market value reached 6.73 billion US dollars in 2021, which has been steadily increasing every year since 2016.
- Market revenue is expected to reach the US $7.7 billion in 2023, with a year-on-year growth of 2.1% in 2016.
In addition, from 2019 to 2025, the growth of all maternal and infant wear market will be more obvious, reaching a market of 13.767 billion US dollars in 2019, while it is expected to reach a market of 18.899 billion US dollars in 2016.
In the data of sub-categories, skirts, tops and underwear have the highest market income, accounting for nearly 90% of the whole market.
In addition, pregnant women’s yoga leggings loungewear is classified as one of the lazy pants in the United States, and we also help you investigate the market and search data under relevant categories.
1. Under the Covid-19 situation, the search trend of home lazy pants increased sharply, and in March 2020, it suddenly increased, reaching a daily search volume exceeding 100.
2. Among all sports categories, the category with the fastest growth in search volume is also lazy home track pants, reaching 932,000 of the search volume per month, becoming the king of search in the whole sports apparel field.
Most searched sportswear and loungewear related terms on Google during the COVID-19 outbreak from January to April 2020
Data Analysis Summary
1. The purchasing power and volume of the US market are the best in the world. It is recommended to focus on the US market on the premise.
2. The prospect of the yoga market is very good, especially in the field of online independent websites. Consumers have a strong intention to buy online, so it is recommended to enter first.
3. If the market data samples of the main yoga leggings are not enough and the competitors’ reference is insufficient, it is suggested that yoga leggings can be made into hot models, but the SKU should be expanded to the whole class of yoga clothing as far as possible, according to the data, the market volume focused on female groups is large enough.
4. It mainly focuses on home lazy clothes, and mainly designs customer groups for pregnant women. The current trend increase is very obvious.
5. Too transparent yoga clothes are taboo. Make sure that such problems do not occur in terms of product strength
6. The trend in women’s sportswear is:
- The size should be as complete as possible
- The demand for the large size is very large
- Consumers attach great importance to environmentally friendly materials.
- The demand for customization and intelligence is gradually rising, and the sweat absorption feature is paid special attention.
7. The aesthetic needs of yoga enthusiasts are changing, and they gradually pursue colorful yoga leggings with soft colors.
8. Advanced colors + their own special colors make it easier to open the market
